A strategic ally in sustainability and marketing.

We help you to design your ESG strategy and tell that story in a compelling and verifiable way, to avoid greenwashing and strengthen your communications.

prōa is a sustainability and marketing strategic consultancy

SUSTAINABILITY

  • Concrete and strategic approach
  • Aligned to financial return
  • Focuses on innovation through sustainability

WE TRANSFORM COMPLEX ISSUES,
INTO SIMPLE SOLUTIONS

MARKETING

  • Alignment with corporate strategy and market
  • Purpose at its core
  • Creativity in new formats

WE TRANSFORM COMPLEX ISSUES, INTO SIMPLE SOLUTIONS

OUR PURPOSE

To promote sustainability in companies and communicate the positive impact they generate, so that their businesses endure over time.

OUR SERVICES

ESG + MARKETING

ESG Journey + ESG Narrative

"We want to start implementing sustainability practices, but we don't know how"
"How do we communicate it?"

Communications & marketing with purpose

"We are at a mature stage in our ESG journey and we want to improve our corporate communication"
"We are starting a big ESG project and we want to communicate it in an innovative way"

Brand purpose

"We want to understand our reason why"

ORGANIZATIONAL CULTURE

Trainings & workshops

"How to embed sustainability in my company's DNA?"

Ethical system

"How to address ethical issues in a transparent, anonymous and secure way?"

Since prōa was founded, we have focused on supporting companies that seek to be better for the world.

Today, we reinforce that commitment by earning our status as a Pending B Corp.

We are proud to join a global community of companies that lead by example.

COMPANIES NAVIGATING WITH PRŌA

Some of the brands that have trusted us

OUR TEAM

Amalia de la Cerda

Co-Founder

Lawyer with a master’s degree in sustainability and specialization in corporate governance. She has more than 15 years of experience in ESG, stakeholder management and implementation of international standards. Promoter of “B Lab” in Ecuador. She has been a consultant for large companies such as Yanbal, Pronaca, NIRSA, Aglomerados Cotopaxi, among others.

María Laura Beltrán

Co-Founder

Bachelor of Science in Business Administration with an MBA in marketing and social innovation. She has led marketing and strategic planning projects in the Andean region in the consulting, finance and agro export sectors in companies such as PwC and Liberty Mutual. She has had the opportunity to live in 7 countries in the Americas, Africa, and Europe developing a multicultural background.