A strategic ally in sustainability and marketing.
We help you to design your ESG strategy and tell that story in a compelling and verifiable way, to avoid greenwashing and strengthen your communications.
prōa is a sustainability and marketing strategic consultancy
- Concrete and strategic approach
- Aligned to financial return
- Focuses on innovation through sustainability
WE TRANSFORM COMPLEX ISSUES,
INTO SIMPLE SOLUTIONS
- Alignment with corporate strategy and market
- Purpose at its core
- Creativity in new formats
WE TRANSFORM COMPLEX ISSUES, INTO SIMPLE SOLUTIONS
To promote sustainability in companies and communicate the positive impact they generate, so that their businesses endure over time.
ESG + MARKETING
Amalia de la Cerda
Lawyer with a master’s degree in sustainability and specialization in corporate governance. She has more than 15 years of experience in ESG, stakeholder management and implementation of international standards. Promoter of “B Lab” in Ecuador. She has been a consultant for large companies such as Yanbal, Pronaca, NIRSA, Aglomerados Cotopaxi, among others.
María Laura Beltrán
Bachelor of Science in Business Administration with an MBA in marketing and social innovation. She has led marketing and strategic planning projects in the Andean region in the consulting, finance and agro export sectors in companies such as PwC and Liberty Mutual. She has had the opportunity to live in 7 countries in the Americas, Africa, and Europe developing a multicultural background.